You can have the biggest store, the nicest office or gym, but if your reputation sucks…your doors are closing. Everywhere you look someone is talking about a business, product online or offline. Which means you’re your reputation can be harmed by a single blog post or status update on social media. In today’s age we also have sites like Google My Business, Yelp, Yellow Pages, Merchant Circle and soooo many more where anyone that has done business with you, or even attempted to can say how they feel about you or your business. Now, up to 90% of possible customers and clients regularly checking online reviews before making a purchase or belittling a business, negative reviews can damage your company image and impact your bottom line. Even companies that do not sell anything online can be harmed by a bad online reputation, again just by a simple post on any social media platform where you have hundreds of friends to tag and share your pain. That’s where the Reputation Marketing and not management comes in. You do not want to manage something bad when it happens. You want to promote how awesome your service is with all your 4 and 5 star reviews and testimonial all over the internet.
Search Engine Optimization (SEO)
Possible customers and clients are already searching online for products and services that your company offers. The exact thing just happened now when you landed here on this page, while you were entering certain keywords on the Google search bar. The tricky part is being found especially when most users only click on one of the first three links when searching Bing, Google, or Yahoo, and only some endeavor past the first page of search results. Get the link to your company’s website in front of the customers who are looking for what you’re selling with Search Engine Optimization (SEO) is the key. SEO is always changing and you may have heard of Google’s Penguin, Panda and other animal updates to their algorithms. It is important to stay on top of these changes and make sure that your website can be found before they find your competition. Your SEO should include optimizing your website to bring it to the top of the search results for your most desirable keywords, building your authority, and brand awareness as your website’s visibility rises to the top.
The fastest way to drive immediate traffic to a website or a landing page within your website is to use pay per click (PPC). There are many platforms that you can do this through like Google, Twitter, Facebook and others. This will require expert training and knowledge so you don’t just see your money flying out of your wallet. A poorly managed campaign will suck those $$ signs and leave you frustrated and be hating PPC forever. When you are looking to create a campaign, you need to make sure that it will meet some specific goals….which ever they may be for your company. Whether your company markets to customers or other businesses, you need to start your campaign and always try to improve conversion rates while lowering the cost per click and cost per conversion. Training and tools allow you to optimize your ads and landing pages, attracting customers in your target audience while weeding out expensive, wasted clicks. Identify and eliminate portions of your campaign that do not convert well, work on increasing ad quality, performance, and much more, to result in a greater lead generation, increasing your revenue, reducing costs, and maximizing ROI.
Online video is such a huge phenomenon! Your videos are such an untapped market that can be used to reach more clients. There are many reasons why videos should be used to market your business. 74% of video will account for 74% of web traffic. Online videos have killed TV….seriously. It’s so crazy that in 1 single month, online videos are uploaded to the web then TV has created in 3 decades. When you make great video content, you can have 65% of viewers watching at least ¾ of your video, so make sure to get your message out quickly. Also, when people are watching these videos where are they watching it? ON MOBILE! 28% of users watch a video once a day on their Smartphone’s. Social media is killing it with their video platforms where 500 million people are watching videos every day through Facebook, and 85% are even watching them without sound. You can use these videos to educate your clients on your products, to let them put a face to your business, and also to help with your SEO.