Ways that Local SEO can help you grow your business
If you own a local business or multiple location companies you can grow your business and attract more clients using Local SEO strategies. Here we explain what local search engine optimization is, and this local optimization for your business is important for visibility.
What is Local Search Engine Optimization?
Local SEO or Search Engine Optimization is an efficient way to market your business online. In this way, you can promote your products and services to local customers whenever they search for your type of business. There are many different strategies that can be used in Local SEO – getting your site ranked on search engines like Bing, Yahoo, Google, and directory sites like Foursquare, Yelp, Yellowbook, Google My Business page, and optimizing the content on your website, online reviews to keep your reputation pristine, and other strategies. The number of people using internet search engines is increasing year on year and is almost unfathomable. At about 6,000,000,000 searches per day worldwide a part of that goes to local search every day to locate the most authoritative local business in their area. You can help increase your chances of getting found by these potential customers, by working on your local SEO daily.
Local SEO Services
Local SEO services definitely offer a very specific and targeted marketing approach. It is not the same as leaving a bunch of flyers around town or placing an ad in the local magazine or newspaper that may or may not be seen by your targeted customer. Local SEO allows you to position your business on search engines like Bing, Yahoo, Google and other digital marketing platforms so you can be found by those specific customers.
More local consumers are looking to the internet to find local businesses, especially on mobile devices. Of course, some potential clients are still using printed magazines, phone books, and newspapers, but most people are looking to the internet to find information about your local business.
- 96% of those that own computers owners perform local searches
- 46% of Google searches are for local businesses
- 64% of local customers search directories and search engines to find local business
- 50% search for business info like phone numbers and addresses on their mobile devices.
- 78% search on their mobile phones for local and buy offline